Online storage vs backup software

The key term “online backup service” has 14,800 search queries globally and 480 locally in Australia each month. Data backup has a ratio of 301,000 and 8,100 locally. While “backup software” has the most search queries with a ratio of 450,000 globally and 18,000 monthly queries.

In the small business, home business, and prosumer markets onsite backup is still the most preferred method of backup. The reasons are obvious – we do not have the bandwidth or line speed to use online backup effectively in this country. A movie on iTunes in HD can be around 3.5GB and take hours to download fully, so the typical  music or picture libraries are out of the question as an online backup solution for average users. Internet bandwidth is narrow and upload/download speed varies greatly by the day or hour, and it’s expensive. When we build and install a new computer for our customers we use a hybrid of onsite backup and Microsoft Skydrive as a workspace for documents for example.

The backup software we prefer is Genie Timeline Home edition 2013. This version should be good for most small business/small office users. The professional edition offers added features of military grade 256-AES encryption, run backups every 3 minutes, schedule backups by date.



The Genie backup is very well designed and thought out, simplified, because people are tired of struggling with new programs. Computer software should work out of the box. The backup program built in to Windows 7 does not have automatic purging for example and will fill up a drive over time unless it is manually purged. This is something only IT support people know about. It’s frustrating for everyday computer users. Genie is backup software designed to simplify backup. Keeping IT simple and straightforward is the primary issue facing software developers and IT support techs. The iphone is a great example of simplifying user experience and was a catalyst for this way of thinking about user interfaces.

The program is easy to use and automated with a 3 step configuration, a protection level to indicate the health of the backup, and a timeline view to recover data from a point in time. Genie Timeline  works on both Mac and PC.


The Genie iphone and ipad app helps to keep track of your backup health and you can setup email and alerts to be sent straight through to your inbox. Set up the app with username and PIN through the settings cog inside the program on your computer.





Because USB external backup drives are not all created equal and the most common drives we see come in for data recovery, we recommend adding an additional drive to your desktop computer, while the Western Digital Passport USB 3.0 is a portable,  reliable external drive for offsite backup. Remember not to use the WD backup software in conjunction with any other backup software.  In the event of a disaster, virus attack or hard drive crash Genie has a step by step wizard for effortless recovery.

We give this backup solution 5 out of 5 stars. It’s what we use here at Wired Office combined with Microsoft Skydrive.  Download the 30 day trial edition of Genie Home Timeline 2013 here.